KPop Demon Hunters Dolls by Mattel: The Ultimate UK Collector’s Guide to Price & Pre-Ordering
If you’ve ever felt the 9 AM panic of trying to secure a Monster High Skullector drop, you know what’s coming. The Mattel Creations KPop Demon Hunters launch will be a race. As a long-time UK collector, I’ve seen these high-demand drops sell out in minutes, leaving many disappointed.
But this time, you can be prepared.
The dolls based on the smash-hit Netflix film are finally here, and the hype is real. Mattel has unveiled the collector-grade KPop Demon Hunters “What It Sounds Like” 3-Pack, featuring Rumi, Mira, and Zoey.
This isn’t just another news post. This is your definitive UK collector’s guide. We’ll cover the real final cost for UK buyers (it’s not just the sticker price), a step-by-step strategy to secure your pre-order, and answer the big questions competitors aren’t discussing.
What is the Mattel Creations ‘KPop Demon Hunters’ 3-Pack?
This is the collector’s item fans have been waiting for. Mattel is releasing all three members of the K-pop group HUNTR/X in one premium, window-display box.
This is not a standard “playline” doll set you’ll find in high-street shops. This is a Barbie Signature or Monster High Skullector level release aimed squarely at adult collectors.
Meet the HUNTR/X Trio: Rumi, Mira, and Zoey
The “What It Sounds Like” 3-Pack includes the full trio, dressed in their iconic finale outfits from the Netflix film.
- Rumi: The group’s leader, featuring a unique face sculpt and her signature microphone accessory.
- Mira: The main vocalist, captured with her striking stage presence and a fully articulated body.
- Zoey: The group’s maknae, complete with her detailed outfit and microphone.
Each doll features a multi-point articulated body for high-fashion posing and premium rooted hair, based on the official product details from Mattel Creations.
Collector-Grade Details: Certificate of Authenticity & Premium Packaging
To solidify this as a centerpiece for any collection, the set includes several premium features. The dolls come in a stunning display box, perfect for in-box collectors, which showcases all three characters.
Most importantly, the 3-pack will include a Certificate of Authenticity. This is a key feature for high-end collector dolls, as it validates the item’s legitimacy and limited nature directly from Mattel.
product SKU & Official Name
For the meticulous collectors who track by SKU, the official Mattel product code for this set is JRN62. This is the number to watch on launch day.
Your Step-by-Step UK Strategy for the ‘KPop Demon Hunters’ Doll Drop
This is the most important section of this guide. Do not just “hope to get one.” High-demand Mattel Creations drops require a strategy. The competition will be fierce, but you can get a massive advantage by being prepared.
The Pre-Order Date & Time You Must Know
This is a limited-time pre-order. The window opens on:
- Date: November 12, 2025
- US Time: 9:00 AM Pacific Time (PT)
- UK Time (GMT): 5:00 PM
Set an alarm on your phone for 4:45 PM. Do not miss this window.
[PRO-TIP] Your 2-Minute Pre-Launch Checklist (Do This Now)
This is my single most important piece of advice. Do not wait until 5:00 PM on November 12th to enter your details. You will lose the race.
Pro-Tip: Your 2-Minute Pre-Launch Checklist
Go to the official
uk.creations.mattel.comwebsite right now.
- Create your account or log in.
- Go to “My Account” and navigate to your Address Book.
- Add your UK shipping address and save it as your default.
- Go to “Payment Methods” and add your payment details (either a credit card or link your PayPal account).
This saves you critical seconds. When the product goes live, you will only need to add it to your cart and click “Checkout.” The site will already have your address and payment, while others are still typing their postcode. This is how you win.
The Day-of-Launch Tactical Plan
On November 12th, follow this simple plan:
- Log In Early: At 4:45 PM GMT (15 minutes before launch), log in to your Mattel Creations account.
- Go to the Page: Navigate directly to the KPop Demon Hunters product page.
- The “Waiting Room”: Mattel often uses a digital queue or “waiting room” for high-traffic drops. If you are put in the queue, do not refresh your browser. This will lose your spot. Be patient.
- Add to Cart & Check Out: As soon as the page goes live at 5:00 PM, add the set to your cart and proceed to checkout immediately. Because your details are saved, this should take less than 30 seconds.
Do not try to add other items to your cart. Focus only on this one product.
The Real UK Price: How Much Do the KPop Demon Hunters Dolls Cost?
This is the second critical piece of information for UK buyers. You need to be prepared for the total cost, which is more than the list price.
The Official UK Sticker Price
The US price for the JRN62 set is $150. As confirmed by official listings and leading entertainment news sites like Flickering Myth, the official UK price will be £176.
This is the base price for the set.
[UK COLLECTOR’S WARNING] The Hidden Costs: Shipping & VAT
That £176 price tag is not the final number you will pay. As any seasoned UK-based Mattel Creations buyer knows, there are two extra costs to account for.
The UK Collector’s Warning: The Real Final Price
Based on all previous Monster High Skullector and Barbie Signature drops on the UK site, be prepared to add two more charges:
- UK Shipping: Mattel Creations UK typically charges a flat shipping fee, which is around £6.00 – £10.00.
- VAT / Import Fees: This is the big one. These collector items often ship from a central European warehouse (not from within the UK). This means you may be responsible for VAT and import handling fees upon checkout or when the item arrives.
Be prepared for your final, all-in cost to be closer to £200. Do not be caught off guard by this.
Collector Concerns & Big Questions (FAQ Deep Dive)
The buzz in the collector community (spotted on platforms like the r/Dolls subreddit) is a mix of excitement and concern. Let’s address the big questions head-on with some expert context.
Why Is the Ship Date in Fall 2026?
Yes, you read that correctly. The pre-order is on November 12, 2025, but the estimated ship date is on or before Fall 2026.
This is a made-to-order pre-order, not a sale of in-stock items.
The long lead time is for production. Mattel is collecting all paid orders first, and then they will begin manufacturing this complex, three-doll set. This model is common for high-end collector items as it prevents overproduction. You are paying now to reserve your spot in the production line.
Is £176 Too Expensive? A Price Breakdown
The £176 price point has definitely raised eyebrows. Let’s break it down.
That comes to approximately £58.60 per doll. When you factor in the intricate, multi-layered outfits, unique face sculpts, premium articulation, the elaborate display packaging, and the Certificate of Authenticity, the price is in line with other premium collector dolls.
You also have to account for the expensive licensing fees Mattel paid to Netflix and Sony Pictures Animation for the KPop Demon Hunters intellectual property. This set is a high-end, licensed collector’s piece, and its price reflects that.
The Big Question: Will a Cheaper ‘Playline’ Version Come to Smyth’s?
This is the single biggest question from the community, and I have a definitive answer: No, almost certainly not.
Here’s why. According to the official Netflix press release and industry reports from The Toy Book, the KPop Demon Hunters license was a “co-master toy licensee” deal. This is the key.
- Mattel secured the exclusive rights to produce “fashion dolls.”
- Hasbro secured the rights for other categories, including plush, games (like Monopoly Deal: KPop Demon Hunters), and role-play items.
This means Mattel is the only company that can make KPop Demon Hunters dolls. This premium collector’s set is likely the only set of fashion dolls Mattel will produce. They are not planning a cheaper, mass-market “playline” version for general retail.
If you want dolls of Rumi, Mira, and Zoey, this £176 set is almost certainly your one and only chance.
Official Product Specifications (JRN62)
For quick reference, here are the complete “at-a-glance” details for the launch.
| Feature | Detail |
| Product Name | KPop Demon Hunters “What It Sounds Like” 3-Pack |
| Product SKU | JRN62 |
| Characters | Rumi, Mira, and Zoey |
| UK Pre-Order Date | November 12, 2025 |
| UK Pre-Order Time | 5:00 PM GMT |
| UK Price | £176 (plus shipping & potential VAT) |
| Ship Date | On or before Fall 2026 |
| Includes | 3 Dolls, 3 Outfits, 3 Microphones, 3 Doll Stands, Certificate of Authenticity |
| Where to Buy (UK) | uk.creations.mattel.com (Official Mattel Creations UK site) |
Your Final Checklist
The demand for the KPop Demon Hunters dolls from Mattel will be massive. This launch combines K-pop fans, adult doll collectors, and fans of the hit Netflix film into one huge, competitive buying pool.
The high price and long 2026 wait are standard for a premium, made-to-order collector’s item. The key takeaway is that this is not a drill. These dolls will sell out, and being prepared is the only way to guarantee you get your set.
Follow the strategy, set your alarm for 5:00 PM GMT on November 12th, and get your account ready today.
Are you trying for this drop? Did our guide help you prepare? Share your own launch-day tips or questions in the comments below!
FAQs
When can I buy the KPop Demon Hunters dolls in the UK?
The pre-order goes live on November 12, 2025, at 5:00 PM GMT, exclusively on the Mattel Creations UK website.
How much are the Mattel KPop Demon Hunters dolls in the UK?
The official list price is £176. Be aware that this does not include UK shipping (approx. £6-£10) or potential VAT, so the final cost will likely be closer to £200.
Will the KPop Demon Hunters dolls be sold in stores like Smyth’s or The Entertainer?
No. This is a premium, limited-edition collector set sold only through the Mattel Creations website. It will not be available at mass-market retail stores.
Why do the KPop Demon Hunters dolls ship in Fall 2026?
This is a “made-to-order” pre-sale, not a sale of in-stock items. The Fall 2026 date accounts for the long production time needed to manufacture these high-quality collector dolls after all orders are collected.
Who are the characters in the KPop Demon Hunters doll pack?
The “What It Sounds Like” 3-Pack includes all three members of the group HUNTR/X: Rumi, Mira, and Zoey, in their finale outfits from the film.
Are the KPop Demon Hunters dolls limited edition?
Yes. This is a limited-run collector’s item. While the pre-order window may be open for a set time (or until it sells out), these dolls will not be re-stocked once the sale ends.
Is KPop Demon Hunters a real show?
Yes, KPop Demon Hunters is a hugely successful animated film that was released on Netflix in June 2025, produced by Sony Pictures Animation.
Will Hasbro make KPop Demon Hunters dolls too?
No. Mattel has the exclusive license for “fashion dolls.” Hasbro is a co-master toy licensee and will be releasing other products like plush, role-play items, and games (such as Monopoly Deal: KPop Demon Hunters).
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