Pokémon 30th Anniversary Logos: How to Claim All 1,025 Designs
For anyone who grew up trading Pokémon Red and Blue via Link Cable on a rainy UK playground, the franchise hitting its 30th anniversary feels surreal. Leading up to the official Pokémon Day on 27 February 2026, The Pokémon Company launched a massive visual identity campaign. They created an unprecedented branding system, giving every single species its own bespoke logo. Here is how this massive design project works and exactly how you can claim your favourites.
The Pokémon 30th anniversary logos are a collection of over 1,025 unique digital designs released by The Pokémon Company in February 2026. While the overarching logo features Pikachu, every individual Pokémon species received a custom variant featuring a Poké Ball-shaped zero and colour-coordinated numbers matching their typing.
Key Takeaways
- Over 1,025 unique 30th-anniversary logos exist, covering every single Pokémon species.
- Each logo merges the number “30” with a Poké Ball and bespoke type colours.
- Fans can claim random digital logos via an official Japanese X (Twitter) campaign.
- Trusted fan archives offer an alternative way to view the entire catalogue instantly.
The Core Design: A Poké Ball for Every Species
Pikachu’s Overarching Mark vs. Individual Creatures
The branding strategy for this milestone is split into two distinct parts (DesignRush, 2026). First, there is the primary campaign logo. This central mark serves as the face of the anniversary and naturally features Pikachu.
Then, there are the individual creature marks. Instead of just relying on the mascot, the design team built a flexible system for the entire Pokédex. Each specific Pokémon emerges from a Poké Ball that forms the zero in the number 30.
Custom Type Colours and Form Variants
The true genius of the system lies in the colour customisation. The number “3” in each logo shifts to match the specific creature’s primary palette. For example, Bulbasaur’s logo features a distinct Grass-type green, while Charmander’s pops with a bright Fire-type red.
This effort goes beyond the base Pokédex. While there are 1,025 base species, The Pokémon Company actually created 1,113 total designs to include regional variants and different forms.
| Pokémon | Primary Typing | Logo Colour Palette |
| Bulbasaur | Grass | Deep Green & Teal |
| Charmander | Fire | Vibrant Red & Orange |
| Squirtle | Water | Light & Dark Blue |
| Pikachu | Electric | Bright Yellow & Black |
How to Get Your Pokémon 30th Anniversary Logos
Using the Official @poke_times X Campaign
The primary way to participate in the rollout is through social media. An official campaign allows fans to receive a randomly generated digital logo straight to their notifications.
To claim yours, follow these simplified steps from the official Japanese @poke_times X (Twitter) account:
- Log into your X account.
- Navigate to the official @poke_times profile.
- Find the pinned 30th-anniversary campaign post.
- Interact with the post by resharing or replying as instructed in the tweet text.
Warning: Do not spam the @poke_times account with multiple rapid replies. X (Twitter) enforces strict rate limits. Spamming will trigger a cooldown, blocking you from receiving your digital asset.
Alternative Viewing: The Serebii Archive
Pro-Tip: Not on X? Do not worry. You can view the entire catalogue without needing a social media account via trusted fan archives.
Community sites have compiled all 1,113 designs into easily browsable galleries. For the most complete and accurate collection, check out the Serebii logo archive. This ensures you can still find and save your favourite Pokémon’s specific anniversary mark.
The Real-World Rollout: From Japan to the UK
Massive Outdoor Displays in Tokyo and Osaka
While the digital campaign has dominated social media, The Pokémon Company is also pushing the visual identity into the physical world. Beyond the screens of smartphones, the new logos are being broadcast on massive public outdoor billboards and screens across five major cities in Japan.
Two of the most prominent locations include the iconic Shinjuku Station in Tokyo and Namba Station in Osaka (Tech Times, 2026). These high-traffic areas are displaying the intricate designs to millions of daily commuters, turning a digital celebration into a tangible, real-world event.
UK Pokémon Day 2026 Merchandise Expectations
Currently, the physical displays are focused on Japan. However, the sheer scale of creating 1,113 unique designs strongly suggests a broader merchandise strategy leading up to Pokémon Day on 27 February 2026.
Given past anniversary celebrations, fans can reasonably expect these custom type colours and specific creature logos to appear on products globally. It is highly likely that Pokémon Center UK will feature merchandise drops—such as apparel, pins, or stationery—incorporating these bespoke designs. For updates on regional product drops, keep an eye on official Nintendo UK announcements or check Pokémon Center UK release guide.
FAQs
How many Pokémon 30th anniversary logos are there in total?
The Pokémon Company created over 1,025 unique logos for the base species. When including regional variants and different forms, there are 1,113 total designs (DesignRush, 2026).
Are regional variants included in the logo campaign?
Yes. The campaign includes specific logos for regional variants, bringing the total number of unique designs from the 1,025 base species up to 1,113.
How do I get my favourite Pokémon’s 30th logo?
You can receive a randomly generated digital logo by interacting with the official Japanese @poke_times X (Twitter) account. You must reshare or reply to their pinned promotional post.
Why is the official @poke_times account not replying to me?
If the account is not replying, you may have hit an X (Twitter) rate limit. Spamming the account with multiple rapid requests triggers a cooldown period, preventing the automated system from sending your logo.
Can I download the logos in high resolution?
While the @poke_times campaign provides standard digital images, comprehensive fan archives like Serebii host the entire catalogue, allowing you to view and save the designs clearly.
When is the official Pokémon 30th Anniversary?
The official 30th anniversary, which celebrates the original Japanese release of Pokémon Red and Green, takes place on Pokémon Day: 27 February 2026 (Game Rant, 2026).
Will these logos be used on UK Pokémon Center merchandise?
Verified data not available – cannot assume. However, given the scale of the design project, it is highly anticipated that these unique logos will eventually feature on international merchandise.
Conclusion
The Pokémon 30th anniversary logo campaign is a massive, unprecedented undertaking in branding. By designing over 1,000 unique marks, The Pokémon Company has ensured that every fan, regardless of whether their favourite is Pikachu or a niche Bug-type, feels included in the celebration. The blend of the classic Poké Ball with bespoke type colours creates a visually stunning tribute to three decades of the franchise.
Have you managed to claim your favourite Pokémon’s logo from the @poke_times campaign, or did you find it in the Serebii archive? Share your favourite design with us in the comments.
About the Author
